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Michael G. Young Contractor, Inc. – Construction

Digital Marketing Campaign Summary

Michael G. Young Contractor, Inc. did not have any internet presence. The residential and commercial construction company was relying solely on offline, traditional methods to acquire new business.

When owner Mike Young retained Chavez Affiliates for digital marketing, he was concerned about the low volume of business he was getting from networking, word-of-mouth, and repeat business.

He wanted to generate new leads from the internet.  This involved a full digital marketing campaign, including a new website, creating new social media channels, setting up Google Ads, creating testimonial videos to include on his site and social media channels, as well as implementing full SEO for his business.

Chavez Affiliates’ content creation specialists filmed, produced and published patient testimonial videos, and visited project sites to take pictures during the construction processes.

This content was published to the website, social media channels, and YouTube channel, helping to position Michael G. Young Contractor, Inc. as a residential and commercial renovation and new construction expert in the Tampa Bay area.

 

Videos That Instill Trust

 

Internet Marketing Strategy

    • Keyword research based on the construction contractor services he provides.
    • Professional content creation that promotes his construction managers and the contracting services they provide.
    • Content distribution to optimized social media channels for maximum exposure on the internet.
    • Social media marketing using professional graphics and video to promote his business and engage with audiences across a multitude of channels.
    • Promotion and link building through consistent content creation and distribution, positioning Michael G. Young Contractor, Inc. at the top of search engines.
    • Monitoring and analyzing results on a consistent basis to ensure continuous growth.
    • Online market domination for his construction company, helping to generate more targeted leads for the business.

 

Digital Marketing Campaign Execution

After researching which keyphrases potential clients type into the search engines when looking for new construction or renovations, our internet marketing experts created a full online presence for Michael G. Young Contractor, Inc.

The campaign consists of a highly converting and informative website design that includes client testimonial videos, and project photos.

 

Highly-Converting Website Design
Digital Marketing Agency for Contractors Tampa

 

A full online social media presence is also being created for Mike Young’s construction company on a consistent basis. Creating eye-catching, engaging and informative social media posts every day is important for both brand awareness, and for SEO.

 

Full Online Social Media Presence
Digital Marketing for General Contractors Tampa

 

SEO efforts have resulted in organic rankings that help drive traffic to the website, generating consistent new leads for the business.

 

Campaign Results

This professional, complete internet marketing campaign for this residential and commercial construction business is ranking at the top of search engines like Google, Bing and YouTube.

Michael G. Young Contractor, Inc. is positioned as a leader in the new construction and renovation industry throughout Tampa Bay. Over 7,000 new website visitors are reported per year, and this continues to increase.

Using our proven digital marketing system, we can help your construction company generate new leads from the internet as well.

How can we help you?

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    General Construction Contractor Serving The Tampa Area - CASE STUDY

    Digital Marketing Agency for Contractors, Chavez Affiliates, LLC specializes in marketing for commercial and residential construction contractors.

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