Internet Marketing Campaign Summary
Concierge Care Tampa is a home care referral service, referring caregivers to clients in need of senior private home care. As part of a franchise, the Tampa/Clearwater team’s goal was to acquire more clients from the internet.
The Tampa/Clearwater franchise owners hired Chavez Affiliates to create a digital marketing funnel specifically targeting the Tampa Bay area. A new Tampa Bay specific website was created, as well as social media channels that were optimized using local SEO techniques to help it rank for Tampa/Clearwater keyphrases.
Chavez Affiliates’ video production team also filmed and produced client testimonial videos for Concierge Care Tampa for use on their website, social media and YouTube channel.
These videos help families who are in need of private home care services for their elderly loved ones get a first-hand look at how Concierge Care helps make a positive difference in the lives of seniors. Testimonial videos help instill trust in Concierge Care, giving them a great reputation, and helping them generate more leads from the internet.
Videos That Instill Trust
A Google Ads campaign and Meta Ads campaign were created and managed by Chavez Affiliates to maximize lead generation.
Internet Marketing Strategy
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- Keyword research based on the home care referral services provided.
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- Professional content creation that promotes their senior home care referral services.
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- Content distribution to optimized social media channels for maximum exposure on the internet.
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- Reputation management by responding to Google reviews and Facebook reviews from clients.
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- Social media marketing using professional graphics and video to promote Concierge Care Tampa and engage with audiences across a multitude of channels.
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- Promotion and link building through consistent content creation and distribution, positioning Concierge Care Tampa at the top of search engines.
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- Monitoring and analyzing results consistently to ensure continuous growth.
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- Online market success for Concierge Care Tampa, helping to generate more targeted leads for the business.
Internet Marketing Campaign Execution
After researching which keyphrases potential clients type into the search engines when looking for senior home care in the Tampa Bay area, our internet marketing experts created a full online campaign for Concierge Care Tampa.
The campaign consists of a highly converting and informative website design that includes promotional videos, testimonial videos, and informational content. PPC Google Ads and Meta Ads also help drive traffic to their website to help generate new leads for their business franchise.
Highly-Converting Website Design
A full online social media presence is also being created for Concierge Care Tampa on a consistent basis. Creating eye-catching, engaging and informative social media posts every day is important for both brand awareness, and for SEO.
Full Online Social Media Presence
Campaign Results
This professional, complete internet marketing campaign for Concierge Care’s referral service is ranking at the top of search engines like Google, Bing, and YouTube and is gaining popularity on social media platforms like Facebook, Twitter, LinkedIn, YouTube, TikTok, Instagram, and Pinterest.
Concierge Care Tampa has been positioned as a leader in the home care industry throughout the Tampa Bay area. Over 10,000 new website visitors are reported per year, and this continues to increase.
Using our proven digital marketing system, we can help your local business generate new leads from the internet as well.